Editorial

The Importance of Responding To Accelerating Price Pressures

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By: DAVID SAVASTANO

Editor, Ink World Magazine

In June, I had the opportunity to attend drupa 2008, which I will cover in detail in the upcoming August issue. There were many new products to see throughout the printing chain, including among printing ink manufacturers.     However,  one thing that was clearly noticeable was the sense among ink company executives that financial pressures are inevitably leading to further price increases.     This, of course, is not new information; ink companies have reluctantly been increasing prices in the ...

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